Stand Out & Stop The Chase.
Orians & Company offers brand strategy and content solutions to make your ideal customers chase you!
Consistent brand presentation across all platforms has been seen to increase revenue by up to 23 Percent.
-Lucidpress / State of brand consistency report
Why Branding?
A brand isn’t a “nice to have” bonus for your business.
Brand strategy, storytelling, and content strategy all have the proven power to impact – or detract from – your revenue.
We work with individuals and teams who:
- Don’t have a good idea of who their customers are.
- Struggle to position their company or product among competitors’.
- Need to achieve sustainable growth.
- Don’t really know what to post, or how to build a content strategy.
- Aim to grow online, using organic content and storytelling.
- Need to adapt to a changing industry
Our Brand Building Process.
Step One: Create
Interviews and research to uncover your current position and create a brand that attracts your ideal customers.
Typical Deliverables Include:
- Brand Audit
- Company, Customer, and Category Research
- Brand Personality and Identity
- Brand Positioning
- Brand Playbook
Step Two: Inspire
Reflect your purpose, vision, and impact to the world with unique and attractive stories.
Typical Deliverables Include:
- Storytelling Scripts
- Branded Content Strategy
- Brand Character/Persona
- Copywriting
Step Three: Embody
Activate your brand across all channels and departments to provide a seamless and authentic experience.
Typical Deliverables Include:
- Employee/Internal Branding
- Brand Experience Design
- Ongoing Consulting
Our Services.
Brand Strategy
Capturing attention and market share isn’t easy.
From Google ads and content to lead magnets and tradeshows, there is no end to the number of marketing tactics you can try.
But tactics can only get you so far (and cost a lot of time and money in the process).
A brand strategy provides clarity and direction to capture the attention of the right people at the right time with the right message — and turn them into customers.
Stop guessing. Get the clarity you need to stand out and grow your business.
Storytelling
Brand Storytelling is the heart of your identity, it encapsulates the impact and purpose being your business. It’s what makes your brand recognizable and attractive to the people that matter to your business.
In an industry where most companies have similar products and claims, pairing a strong brand strategy with iconic and memorable stories will set you miles ahead of your competitors!
Content Strategy
Instead of wasting your time trying to figure out what to post, how often, who to connect with, and how to drive the demand your business needs, let us help!
Our content strategy combines branding, training, and strategy to effectively engage with your target audience, maintain memorability, and position yourself as a reliable and supportive expert for achieving customer goals.
How Do You Fit in?
We Work With Impactful Fintechs.
- Regulatory (RegTech)
- Insurance (InsurTech)
- Blockchain & Cryptocurrency
- Lending (LendTech)
- Payments (PayTech)
- Trading (TradeTech)
- Robo-Advisors
