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Orians & Company

A Stellar Guide: Brand Character Development for Fintechs (With Case Studies)

Trust has been eroded in the financial service industry. Customers have seemingly given up on the industry from a perceived delivery of poor service and a slew of scandals. PwC centered down to one word that sums up customer sentiment towards banks, insurers, fund managers, and other product providers: apathy.
28 Oct 2024 14 min read

A Stellar Guide: Strong Brand Identity For Fintechs (With Case Studies)

By 2023, the market capitalization of publicly listed fintech companies had reached $550 billion, a twofold growth compared to 2019. Additionally, there were over 272 fintech unicorns at that time, collectively valued at $936 billion—a significant increase from the 39 firms with valuations exceeding $1 billion just five years
21 Oct 2024 24 min read

Top 6 Emerging Robo-Advisors (With Their Growth Strategy)

The Robo-Advisor industry is rapidly evolving, driven by the use of * Complex Mathematical Models (i.e. Portfolio Optimization Algorithms) * Historical Data (i.e. Predictive Analytics) * AI (i.e. Risk Assessment) * Machine Learning To revolutionize traditional wealth management and investment advisory industry, and improve access to a broader array of customers!
07 Sep 2024 42 min read

Top 5 Emerging Insurtech Companies of 2024 (With Their Growth Strategies)

The Insurtech industry is rapidly evolving, driven by the adoption of AI, machine learning, and automation to revolutionize traditional insurance services. These technologies are enabling companies to offer personalized, efficient, and seamless experiences that cater to modern customer needs. However, in this competitive space, standing out requires more than just
15 Jul 2024 24 min read

The Ultimate Guide: Brand Narratives For Financial Services (With Case Studies)

Since the beginning of mankind, stories played a central role in communication. To this date, they appeal to our primitive senses and emotions, attracting attention more easily and imprinting a lasting message on the audience. Storytelling is one of the most powerful delivery methods of any message. And therefore massive
01 Apr 2024 14 min read

Top 6 Emerging Financial Advisory Firms (With Their Growth Strategy)

The field of Financial Advisory Services is highly competitive, with hundreds of already well-established financial planning and wealth management firms offering similar services. Thriving in the space not only requires a quality-driven and adaptable approach to financial service provisions but also a robust growth strategy in order to expand and
06 Feb 2024 12 min read

The Ultimate Guide: Financial Service Branding

In the highly competitive financial service Industry, creating a robust brand identity and awareness is crucial to standing out, enduring, and prospering in the long run. Therefore, this guide aims to provide a super holistic and actionable sense of building a strong brand that your target audience engages with and
05 Jan 2024 14 min read

Top 12 Growing Fintechs (With Their Growth Strategy)

The Fintech Industry, fueled by the recent pandemic, has been on a massive surge in the last few years. With their appealing and more accessible services, they are posing a significant threat against traditional financial institutions. Fintech Industry is expected to grow six-fold from an already impressive $245 billion as
11 Nov 2023 22 min read

How can blogs skyrocket your business?

You might think, along with many out there, that blogging is just an undesirable form of content creation, for how hard you need to work to pump out high-quality content consistently over a long period of time, just to earn a not-so-impressive pay for your work. Or you might be
16 Sep 2023 5 min read
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